Hydroxycitric Acid (HCA) comes from the rind of a small pumpkin-shaped fruit, Garcinia Cambogia. The dried fruit rind of G. Cambogia, also known as Malabar Tamarind, is commonly used in Southeast Asia (particularly southern India) as a flavoring agent and food preservative. It is also used in Indian folk medicine for gastrointestinal complaints. HCA is the principal acid in G. Cambogia and makes up to 16% of content of dried fruit. It is a powerful inhibitor of lipid synthesis while suppressing appetite and increasing fat oxidation during exercise, thus helping to reduce body weight gain and food intake. BRAND’S^® product with HCA has been proven in clinical studies to increase metabolic rate and burn body fat in individuals after being consumed for two weeks.

(Source: Tsi D. et al. Clinical study on the combined effect of Capsaicin, Green Tea Extract and Essence of Chicken on body fat content in human subject. J. Nutri. Sci Vitaminol. 2003;49:437-41)

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